Relase from MBUSA
April 7, 2010
We are pleased to inform you that the base price of the 2011 SLS AMG was officially announced during last week's Mercedes-Benz press conference at the New York International Auto Show.
2011 SLS AMG MSRP: $183,000*
This price point represents an extremely aggressive position in our endeavor to compete directly with the competitive models from Ferrari and Lamborghini. While the wonderful press reports on the SLS AMG have almost universally estimated a price around $225k, we feel that this sub-$200k price point represents incredible value in this competitive segment.
Proven by its performance statistics, the SLS AMG enters the super sports car segment not just to participate, but to win. What is most impressive is that our new Gullwing flagship delivers this stratospheric level of performance without compromising the refinement, comfort and technology expected of a Mercedes-Benz. It is the everyday supercar.
Launch of the 2011 SLS AMG is still scheduled for early May, 2010.
* price does not include transportation, taxes, dealer prep charges or license fees.
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